Archive for August, 2007

Customer Service:Web 2.0 Style

It’s fascinating how the internet is slowly becoming a catalyst that causes a paradigm shift in even the most stubborn, most stodgy company’s way of doing business. This is most noticeable in the banking industry–Typically, banks rely on transactions being inconvenient and time consuming to consequently be able to charge fees that make up a [...]

Love is a pair of sneakers

Originally written for The Man Blog Choosing the person to spend the rest of your life with is like choosing a pair of sneakers. Initially, when you first lay your longing eyes on the pair in the store, something inside you tells you that you have to have them and so, acting on impulse alone, [...]

FOBCast Episode 3 – Blogarchy and Beatboxing

In this episode we talk about: The Carlocab brouhaha Bloggers, MISrepresented? Blogarchy Our App Picks for the week: Zootok Active Virus Shield Supplemental Links: Ethical Blogging Bloggers, MISrepresent SUN-TU-KAN! SUN-TU-KAN! A month of blog scandals and wars My Comments and Suggestions for Janette Toral’s IMMAP Presentation Slides Misrepresent My Foot Poignant Do I have to [...]

On Globe Telecom’s re-branding

One of the more specialized areas of interest my career has led me to study would be corporate branding and positioning. I’ve done a lot of in-depth branding proposals for both foreign and local companies in the telecommunications and internet verticals. The most critical part of any branding or repositioning campaign would have to be [...]

My blogging routine. Also, beers.

Something you should know about me: I really cannot write shit in the morning or the afternoon. I write mostly at night and in fact, I as I write this, it’s 7:08pm on a Sunday. I find it nearly impossible if not totally impossible to get any sort of work involving my brain done during [...]