“Anytime, Anywhere” is Happy Communications‘ Chief Marketing Officer Marvin Cruz’s proposed tag line for his company’s soon to be launched consumer WiMAX service.

Anytime, anywhere what? Well, anytime, anywhere 2MBPS Data, VOIP and Video that’s what.

I met with Marvin over dinner and I must say that from what he describes the service to be, I’m already creaming my pants in anticipation and I foresee other web workers like myself blowing their loads too once the service rolls out sometime in 2008.

If you’re anything of a web worker as I am, you’ve probably experienced using other mobile data platforms to use VOIP to communicate with clients or send important documents to them while you’re on the road. Everything’s going great until Globe Visibility arbitrarily decides to shift down from giving you HSDPA connectivity to GPRS causing your VOIP connection to get choppy and your file transfers to dramatically slow down. In a moment of utter frustration, you mumble something about wanting to throw newborn babies up in the air and catch them with bayonets–something which your Japanese client overhears. Next thing you know, you’re haunting gasoline stations along South Luzon Expressway, and giving weary travelers hand jobs in exchange for food.

The fact that WiMAX’s Quality of Service mechanism is guaranteed, as opposed to Wi-Fi’ where QoS is relative between packets, pegs your up and down speeds to 2MBPS and ensures that the aforementioned scenario doesn’t happen.

Their product offering also comes with a VoIP service where you’re given a local number from which you can make and receive calls from anywhere. The implications of this are huge. I did Business Development work for beleaguered US broadband phone company Vonage in the past, and I remember one of our salient points being the fact that the service allows making US calls more cost efficient. A person based in the US can send a Vonage box(which comes with a US-based Direct Inward Dialing Number) to anywhere–say the Philippines–and anybody there with a broadband connection can place calls to the US for free.

Happy’s VoIP service is similar to Vonage’s to some extent as it allows people to make Happy VoIP – Land line calls, Land line – Happy VoIP and Happy VoIP – Happy VoIP calls for free.

And because Happy allows you to register up to three MAC addresses with the service(Ideally, you can set up your laptop, home router or desktop, and mobile phone to work with the WiMAX service), you can place and receive calls using your mobile device anywhere there’s coverage.

Aside from data and voice services, Happy’s consumer offering also aims to provide IPTV which is basically a streaming mobile cable TV service which would allow you to watch over 80 channels on your laptop, desktop or mobile device. This is similar to Smart’s myTV service only it’s not a fucking Value Added Service nor is does it feature a paltry 11 channels.

Now, I haven’t had the opportunity to test Happy’s VoIP and IPTV services but the fact that Happy Communications’ management team is composed of Silicon Valley veterans with links to companies and services like Smart, Joost, Skype, and ICQ says a lot about the service’s potential.

How much is the service going to cost? Well Marvin says the price will be in the neighborhood of 3,000 pesos a month or possibly lower if they implement a tiered pricing scheme. This isn’t bad at all considering other mobile data providers’ services cost around that much already.

All in all, I have nothing but high hopes for Happy Communications’ upcoming consumer product offering. The best thing about this, in my opinion, is that if anything, the newcomer’s going to make the mobile data landscape more competitive price-wise.

I mean, really. Come on.

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