Data, Voice and Video: Happy Telecom’s Triple Play Service is Every Web Worker’s Wet Dream

“Anytime, Anywhere” is Happy Communications‘ Chief Marketing Officer Marvin Cruz’s proposed tag line for his company’s soon to be launched consumer WiMAX service.

Anytime, anywhere what? Well, anytime, anywhere 2MBPS Data, VOIP and Video that’s what.

I met with Marvin over dinner and I must say that from what he describes the service to be, I’m already creaming my pants in anticipation and I foresee other web workers like myself blowing their loads too once the service rolls out sometime in 2008.

If you’re anything of a web worker as I am, you’ve probably experienced using other mobile data platforms to use VOIP to communicate with clients or send important documents to them while you’re on the road. Everything’s going great until Globe Visibility arbitrarily decides to shift down from giving you HSDPA connectivity to GPRS causing your VOIP connection to get choppy and your file transfers to dramatically slow down. In a moment of utter frustration, you mumble something about wanting to throw newborn babies up in the air and catch them with bayonets–something which your Japanese client overhears. Next thing you know, you’re haunting gasoline stations along South Luzon Expressway, and giving weary travelers hand jobs in exchange for food.

On Globe Telecom’s re-branding

One of the more specialized areas of interest my career has led me to study would be corporate branding and positioning. I’ve done a lot of in-depth branding proposals for both foreign and local companies in the telecommunications and internet verticals.

The most critical part of any branding or repositioning campaign would have to be the conceptualization of the company’s or brand’s new logo. The logo is the central element of a company or a brand’s image and must be easily identified with the industry/product/service and must be able to give a clear picture of what is being marketed.

For this reason, the conceptualization of the logo is often where a disconnect between marketing people like myself and design people like FOBCast Co-conspirator Site guy Marco occurs.

Anyway, you may or may not have noticed Globe Telecom’s recent re-branding efforts. Now Globe, being one of the few players in the country’s telecommunication industry, I doubt that the aforementioned re-branding would have any significant or even noticeable impact on the company’s bottom line. Here are, however, a few of my observations as far as their re-branding efforts would go:

Overall Design:

The trend I notice with telecommunications, internet or any company that markets bleeding edge technology for that matter is that their logos are generally chiseled in the sense that designs usually have clean and precise outlines as if cut along the edges. They are also, more often than not angular and avoid any elements that are supple. This way, a perception of being innovative or being at the forefront of innovation is achieved.

This can be observed through the logos of other full-service telecommunication companies like Verizon:

or Sprint:

Or even local competitor, SMART telecommunications:

Looking at Globe’s new logo, It looks as if they’re going for the “everything within your reach (data, voice, video and music on demand, etc.)” feel or something to that effect. It’s hard to say though since the logo itself looks like it was crammed shitfull of icons and has this uncanny resemblance to a shape-o toy.