Sometime last week, Somebody from Business World Philippines emailed me requesting me to answer some interview questions. Due to someone’s catastrophic lapse in judgment, the writer asked me to share my thoughts on drumming up sales in a period of economic slowdown stating that my “stature and authority” qualifies me to answer questions such as [...]
I want to add something to this post, which, in typical Seth Godin fashion, hits the nail squarely on the head. I have worked with a lot of companies in the past and if there is one thing that’s common between all of those companies’ Human Resources departments, it has got to be the fact [...]
Last Saturday, I talked about Affiliate Marketing (Surprise! I can talk about stuff besides penis and fat jokes) on the first day of the Philippine Internet Marketing Bootcamp. Surprisingly enough, my presentation went well and was pretty uneventful save for a couple of slurred words and my general incoherence which are pretty normal for me [...]
I’ve always admired 37 Signals as a company ever since I read Getting Real over a year ago. But when Matt Linderman wrote about formulating what, in my opinion, are marketing strategies based on self promotion and “riding the wave” I lose a modicum of respect for them. From Signal Vs. Noise, 37Signals’ blog: 8. [...]
“Anytime, Anywhere” is Happy Communications‘ Chief Marketing Officer Marvin Cruz’s proposed tag line for his company’s soon to be launched consumer WiMAX service. Anytime, anywhere what? Well, anytime, anywhere 2MBPS Data, VOIP and Video that’s what. I met with Marvin over dinner and I must say that from what he describes the service to be, [...]
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