Plaxo 3.0 – All about sync

I’ve been using Plaxo to organize and keep my contacts up to date for over a year now. Of course, I did so intense adverse criticism from the likes of Jason Calacanis and Web 2.0 snob par excellence Michael Arrington notwithstanding.Plaxo’s value proposition is novel yet incredibly simple–use the service to organize your contacts, update all your contacts with any changes in your contact information (new Phone number, new Email address etc.), and request/receive updates on changes on any of your contacts’ details.
Pretty straightforward if you ask me, but it turns out that Plaxo’s request update function was too easy to use. The service got a lot of flak from users who got inundated with update requests and were quick to call the company out on sending tons of notification that many deemed to be spammish.
But if you’re anything like me who spent numerous years in Business Development and Marketing, you’d have over 500 contacts in your address book, a good number of which you consider to be business prospects, your contention would be that you take the good with the bad and there is no better service out there to keep your address book organized and updated.


